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Atlantic Records (1947) - formed by Ahmet Ertegun (son of Turkish Ambassador to the US) and Herb Abramson
1953 - added producer Jerry Wexler, beginning the crossover phenomenon of the mid-50s
end of the 50s - Atlantic had moved from being a small indie with moderate R&B success to a very successful independent in the Pop market
1960s - Wexler steered Atlantic in the direction of soul music, resulting in even greater success
Wexler's decision to take Pickett south to record in Memphis (Stax Records) and Alabama (Muscle Shoals) was fortuitous
Stax Records = "Soulsville, USA" (vs. Motown as "Hitsville, USA")
Some of Wexler's artists of the 60s:
Solomon Burke
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Wilson Pickett
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Percy Sledge
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Wilson Pickett, Esther Phillips, & Percy Sledge
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Other beneficiaries of the Atlantic-Stax partnership
videos of performance at the Monterey Pop Festival in 1967
Sittin' on the Dock of the Bay (#1, 1968)
Soul Man (#2, 1967)
sometimes called the "Father of Disco"
Theme from "Shaft" (#1, 1971)
Ertegun with Cream during Disraeli Gears
sessions
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Ertegun & Mick Jagger
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