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Lyrics
- new sense of seriousness
- protest issues of social, political, and humanitarian importance and foster
attitudes of peace, racial equality, and love
Demographics
- appealed to the older end of the youth spectrum
- music industry realized that the teen market divided into two demographic
groups (<= 17 and >17)
Albums
- LP becomes the primary medium of folk music
- albums replaced single as the biggest share of the market
- folk groups had more success in album sales than hit singles
Instrumentation -
- preferred acoustic instruments to the "electronic artificiality"
of electric guitars & elaborate studio techniques
- presented music as the "real thing"... honesty & simplicity
were the key
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