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"Hitsville USA"
- 1953 - Berry Gordy, Jr. opened a record
store, called 3-D Record Mart
- Gordy's personal taste ran toward jazz & sophisticated pop
- 1955 - 3-D failed, because patrons wanted Fats Domino & doo-wop
- 1960 - borrowed $700 to start his own record company
- Tammie Records ... later changed to Tamla
- Gordy was responsible for financing the recording of Barrett Strong's "Money
(That's What I Want)" recorded on the Anna indie label in Detroit
- the label was named after Gordy's sister who provided some of the money
for his record company, in addition to the sales of his jazz record store
- late 1960--released "Shop Around" on the Tamla label, beginning formulation
of the Motown sound

Shop
Around
(#2, 1960)
"Ohhh Baby" 
in a very short period of time, the independent label became a major power
in the music industry
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