Continuing disillusionment
- Altamont (1969)
- Beatles broke up
- deaths
- Jimi Hendrix - September 18, 1970
- Janis Joplin - October 4, 1970
- Jim Morrison - July 3, 1971
- Kent State - Nat'l Guard opens up on anti-war protestors (killing 4 students)
Musical giants? … Presley, the Beatles … ?? --no longer possible ...
Fragmentation of the market during the 70s
- AOR
- easy listening
- big band/progressive jazz
- disco
- punk
- R&B
- oldies
- country rock
- progressive rock
Majors re-emerge … consolidating power
- CBS
- Warner Communications
- Polygram
- RCA
- MCA
- Capitol-EMI
Review trend in the early-50s and late-50s
Music as "big business:"
- music as product, not art
- identify a market, provide what they want
- each fragmented segment of the market had their own ideal
Technological explosion:
- synthesizer
- sound reproduction capabilities improved significantly
- bands brag about the number of tons of equipment they
haul in concert!
- recording studio technology (over-dubbing, signal processing, etc.)
Trends during the 70s:
- Mainstream (branched to Heavy Metal)
- Art Rock (progressive)
- Jazz Rock (fusion)
- Singer-Songwriters
- Black Rock
- Disco
- Country Rock
- Soft Rock